Sep 12th 09
Kitchen Table Entrepreneur Interview with Jackie Rogers
ShareNot too long ago, my good friend Lena West who writes for Fast Company and Entrepreneur hooked me up with the host of The Kitchen Table Entrepreneur, Jackie Rogers. Jackie hosts a weekly Internet Radio show on the Voice America Network and asked if I would do an interview regarding SEO and Social Networking. Below is a transcript of the interview, which can also be heard by clicking here: 1. ... read more
Mar 15th 09
Links: Internal, External and Inbound Linking
ShareAlright… so far we have put SEO into Context, conducted our Keyword Research and put together a logical Site Architecture. Now it’s time to tie it all together with a smart Internal Linking Strategy! Internal Linking Linking within your website can be done many ways, such as: • Primary navigation • Left-hand (secondary) navigation • Footer Navigation • ... read more
Mar 2nd 09
Site Architecture: The Foundation of any Website
SharePossibly one of the most widely overlooked aspects of SEO is Site Architecture. Most SEO’s would agree that your URL structure and the keywords used within the URL structure make a significant difference in ranking. If you think about it, a URL structure is just a set of folders or categories. So when you look at setting up your site, start by creating a taxonomy of the keyword groupings you got... read more
Feb 23rd 09
Keyword Research: Understanding your Audience
ShareAlright, so you’ve decided to join the crowd and figure this SEO thing out…now where do I start? Let’s look at it like this…there are probably thousands of people already looking for your product or service and all you have to do is get in front of them. THIS, is what keyword research if for…to understand exactly how your audience searches for your offerings. Whenever I begin a project, be... read more
Feb 11th 09
Search Engine Optimization: In Context!
ShareIn 1998, a little-known company named Google set out to solve an emerging problem created by the explosive growth of the Internet. The problem was Information Retrieval…and the answer was SEARCH! The purpose of their search engine was to create an index of webpages (similar to a library), and be able to serve up relevant pages upon request. First, they had to figure out how to understand what a... read more
